PARTNERSHIP

• We work as a team.
• We are aware of our shared goal and take responsibility for the outcome.
• We accept diversity and can rely on each other.
• We communicate honestly and openly, and approach relationships with a spirit of partnership, which is why we keep our word and meet deadlines.
• We carry out our tasks responsibly, taking into account the needs of both clients and coworkers.

COURAGE

• Nothing is impossible for us.
• We enjoy challenges, embrace change, and think outside the box.
• We take risks and learn from our own mistakes.
• We are curious and constantly reach for new things, often stepping out of our comfort zone.

PASSION

• We take joy in the tasks we perform — at every stage, we carry them out with energy and determination from start to finish.
• We share our enthusiasm, and in everything we do, we find inspiration to keep going.
• We are fully committed, identify with our purpose, and eagerly take on new challenges.

RESPECT FOR LAW AND ETHICS

• We comply with applicable laws, social coexistence principles, and good customs.
• We ensure that our marketing activities do not harm the good name or reputation of the Otmuchów Group and its brands.
• We fully respect food law regulations and are guided by food safety principles, ensuring the reliability and compliance of marketing messages with applicable regulations.
• We avoid practices that may mislead, infringe consumer rights, or harm other market entities.

RESPECT FOR DIVERSITY

• In our communication, we respect everyone regardless of age, gender, race, education, origin, nationality, sexual orientation, or religious or political beliefs.
• We avoid content that offends religious feelings, promotes ideologies of Nazism, communism, apartheid, or questions historical truth.

TRANSPARENCY AND HONESTY

• Our messages are clear and reliable – we avoid exaggeration, misleading information, or dishonest practices.
• We strive to ensure that consumers can make informed purchasing decisions.

SOCIAL RESPONSIBILITY

• We create advertising content that is free from vulgarity, offensive language, or obscene elements, respecting cultural norms and good manners.
• Our messages promote positive social values such as kindness, honesty, friendship, fun, active leisure, responsibility, and mutual respect.
• In our marketing activities, we emphasize responsible attitudes and avoid content that could encourage irresponsible or harmful behaviors.
• We focus on building a positive impact on society by supporting values that contribute to its harmonious development.

COMMUNICATION TO TARGET GROUPS

• Our marketing communication is mainly directed at adults who make purchasing decisions (parents, guardians), as well as young people aged 13 and above.
• In advertisements for confectionery products intended for children under 13, parents are always presented as the ones controlling access to the product.
• We pay special attention to content directed at younger audiences, ensuring that our communication is ethical, free from purchase pressure, unrealistic promises, and that it respects the role of parents as the main decision-makers in matters related to their children.
• We actively engage in promoting our products in local communities through participation in events, organizing contests, and supporting sponsorship initiatives.
• We support sports clubs and initiatives promoting healthy lifestyles and physical activity, endorsing positive behavior patterns among the recipients.

PROMOTING HEALTHY VALUES

• Our advertisements do not suggest that consuming our products provides physical, social, or psychological superiority, avoiding the creation of unrealistic expectations.
• Marketing activities aim not only to promote our products, but also to support positive values and attitudes.
• We actively encourage a healthy lifestyle, including balanced nutrition and physical activity, which contribute to an improved quality of life.
• In our communications, we emphasize the importance of empathy, care for others, and environmental protection, promoting a responsible approach to life and consumption.

RESPECT FOR THE RIGHTS

OF THIRD PARTIES

• Our marketing activities are conducted with respect for the rights of third parties, including their privacy, intellectual property, and the principles of fair competition.